A CMO spends a surprising amount of time explaining marketing. Why brand matters. Why growth is not a button. Why customers notice everything. Why the campaign cannot be faster, cheaper, more measurable and somehow also iconic.
There’s also an enormous amount of opinion coming from all corners of the company. The CMO’s job is to absorb all of this input and still produce a coherent idea on the other side.
Which is why there is a particular relief in sitting down with people who already understand the assignment.
In August, CMO Uncovered brought 15 marketing leaders together at Kappo Kappo in Austin. There was no panel or presentation. Just one table filled with people who get it.
In a room curated for CMO’s, no one has to spend the first 20 minutes establishing things like that brand and revenue are related. Or that customers are human beings. Or that the most measurable idea isn’t automatically the most meaningful. They get to speak candidly about their greatest challenge or marketing unlock.
CMOs sit at a complicated intersection in most companies. They are close enough to the customer to notice when something is changing, but they still have to convince the organization to move. They are asked to protect what makes a brand recognizable while continuously reinventing it. They must know what people want now and have an opinion about what they will want next. That’s a tough gig.
Peers help each other see the difference between a problem unique to one company and a shift happening everywhere. They offer context, contradiction and, occasionally, the reassuring discovery that someone else is also trying to solve the impossible thing. That was the vibe of CMO Uncovered After Hours.
CMO Uncovered exists because marketing is often the loudest team in the company, while the thinking behind it receives far less attention. We create spaces where marketing leaders can talk with people who understand the work, whether the conversations turns to growth or a collection of beer steins. Getting to know the person behind the title is part of the point.
This season of CMO Uncovered is supported by CleverTap. CleverTap is the world’s leading engagement platform, helping brands build meaningful relationships through data-driven personalization. Powering over 2,000 customers globally, CleverTap’s AI-powered engine processes billions of data points daily to help marketers predict behavior and automate engagement at scale. From onboarding to advocacy, CleverTap provides the infrastructure needed to optimize every stage of the customer journey. For the CMOs building the next generation of iconic brands, CleverTap offers the precision and scale required to win in a crowded market. To learn more, visit clevertap.com.